CU 2.0 Episode 155 Tony Hernandez DCUC on the AACUC CCEP (Initials Decoded Below) DEI 2021 1

by Robert McGarvey

Now don’t you wish you had a magic decoder ring?

There’s an alphabet soup in the podcast title. Let me decipher.

DCUC – Defense Credit Union Council, the trade group for some 181 military themed credit unions (and many are behemoths – Navy Fed, Pen Fed, you get the picture).

Tony Hernandez is the DCUC CEO, after logging 25 years in the Air Force where he finished as a colonel.

AACUC is the African American Credit Union Coalition.  You know AACUC because last year the CEO Renee Sattiewhite was a guest on the show.  Remember that name because you will hear it frequently in this podcast.

As for CCEP that’s a new AACUC initiative that has paired people of different backgrounds and often different races for a 90 day interaction.

Hernandez is on the steering committee, and he has authored CUInsight blogs explaining the why of CCEP.  

The first CCEP round comes to a close in July, but the hunt already is on for participants in a new round.  

Experts debate when the US will become minority majority, meaning whites will no longer be in the majority, but one fact is certain: that day is coming and now is the time to focus on efforts to produce more harmonious race relations,  And a big part of that just is talking with people not like us.  (Whatever we are.)

Along the way in this Hernandez podcast you will hear a great deal about why defense credit unions matter, why they have an ideal membership mix, and how a 25 year Air Force veteran transitioned into the credit union world.

Hernandez’ personal story is something you didn’t expect, from how his wife was instrumental in his getting the DCUC job (never sneer at being a plus one!) to musings about the difficulties in ascending the military ranks ladder.

Listen up.

Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com

And like this podcast on whatever service you use to stream it. That matters.

Find out more about CU2.0 and the digital transformation of credit unions here. It’s a journey every credit union needs to take. Pronto

CU 2.0 Podcast Episode 154 Joe Cianciolo Home Co-Purchasing

by Robert McGarvey

An elderly member contacts you.  He/she has a stack of medical bills, little in savings, but substantial equity in a home.  What are the options? How can you help?

Two obvious choices are a HELOC and a reverse mortgage but there are significant problems with both. When there are no other options, well, maybe….

But now there is a third way and today’s podcast guest, Joe Cianciolo, CEO of HomePace, is here to tell us about what amounts to co-investing in single family homes (sorry condo owners, HomePace presently is not investing in them. It also is not interested in rental property or vacation homes).

What HomePace does is buy an option to purchase up to 17.5% of a home.  It pays for that ownership now, But it does not collect until the home is sold, or in rare cases the owner buys out their position.  That means HomePace is in for the longterm.

HomePace is a passive investor. It has no right to force a sale.

HomePace’s investment is not debt. It has no impact on the homeowner’s FICO score.

Another HomePace play is co-investing in a new home purchase.  Say a buyer is cash short and can come up with only 10% of the purchase price for a downpayment.  HomePace may match that 10%, qualifying the buyer for more favorable loan terms.

In such cases, HomePace envisions the credit union as the mortgage originator – and that’s a plus in a time when credit union mortgage market share continues to slip.  A new tool in a credit union’s lending tool set just may help close more deals.

Note: HomePace requires its owners to have a minimum 10% equity in a home.  It will not invest in a no down or 3% down purchase.  Lenders who portfolio mortgages generally will accept the HomePace participation.

In this podcast, Cianciolo tells how HomePace works, what it looks for in a deal, what states it operates in (and one state where it believes it unlikely it ever will do business), and why it especially likes credit unions as partners.

A number of players now are in this co-investing market but a HomePace distinction it that it already is working with one credit union on its deals, it believes it will announce several more shortly, and it is actively seeing additional credit union partners.

There are many cases where a co-investor is an obvious advantage in a deal.  Check out HomePace and this co-investing universe.  There just may be advantages for members in need.

Listen up.

Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com

Find out more about CU2.0 and the digital transformation of credit unions here. It’s a journey every credit union needs to take. Pronto

CU 2.0 Podcast Episode 153 Jon Voorhees on What You Do Not Know About Smart Branching

by Robert McGarvey

 Jon Voorhees has spent his work life optimizing branch performance. He has headed initiatives where an institution added hundreds of branches and he has headed initiatives where hundreds of branches were closed.  His last job at a financial services company – he now is a consultant based in Washington State – was as a senior vice president at Bank of America and you can guess how many challenges he faced at that bank.

But he knows credit unions too and in recent years has worked with a number on a simple question: how to optimize the branch strategy.  The question is easy to ask but hard to answer, especially since so much that impacts branching, from the pandemic to financial technology, keeps changing.

One thing Voorhees is adamant about: branches aren’t going way.

Another thing: branches make for remarkably effective billboards for financial institutions.  Maybe you cannot afford a sizable ad daily in your local newspaper, but a properly positioned branch, with the right kind of signage. just may succeed in reminding your community that you are still thriving, still ready to help with their financial services needs. 

This is a wide ranging conversation, something of a primer on branch optimization,

Along the way you will find out where in supermarket branches make sense (or not), what could possibly go wrong with a branch that featured a Starbucks, and exactly where a branch needs to be in a shopping center.

Personally, I went into this podcast thinking, close’em all.  I had come to think that branches had served their purpose and were done. After giving Voorhees a listen, I now believe there is indeed a valuable place for branches in the credit union system – but only when they are smartly sited, tweaked for today’s times, and wear the right, eye-catching signage. And many institutions just aren’t getting that right.

The fixes are in this podcast.

Listen up.

Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com

Find out more about CU2.0 and the digital transformation of credit unions here. It’s a journey every credit union needs to take. Pronto

CU 2.0 Podcast Episode 152 Bill Clark CEO TimeTrade SilverCloud on Digital First Banking Trends

by Robert McGarvey

 You know the headline – in fact you could write the story on the explosion in digital banking transactions during the last pandemic year.  

But do you know this: there has also been an explosion in the use of digital self-service information gathering and problem solving.

That’s the surprising news in a report from TimeTrade SilverCloud, a provider of customer engagement solutions.  

In this podcast Bill Clark, CEO of TimeTrade SilverCloud offers the specifics – and prepared to be surprised.   Everybody knew members have been using digital to check account balances and pay bills but who knew members were making strong use of digital to investigate everything from PPP loans to how to get contactless debit cards.

By TimeTrade SilverCloud’s data,  “Usage of online self-service increased 38% from March to April 2020 and has sustained a level 69% greater even a year later – demonstrating a shift in customer behavior to leverage self-service options before reaching out for live support.”

Another factoid: Usage of knowledge based in mobile banking apps is up 82% year on year.

A third blockbuster number: “Chatbot usage on bank and credit union websites and mobile apps increased 272% year-over-year.”

A last fact: Credit unions saw a 107% increase in year over year in pre-scheduling in branch appointments from Q1 2020 to Q1 2021.

The numbers tell the story: Something big has happened in regard to how we do our financial services.

This is a brisk podcast.  Listen up.

Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com

And like this podcast on whatever service you use to stream it. That matters.

Find out more about CU2.0 and the digital transformation of credit unions here. It’s a journey every credit union needs to take. Pronto.

CU 2.0 Podcast Episode 151 Michelle Asher ENT on Social Media Mastery

by Robert McGarvey 

Consider this podcast everything you wanted to know about credit unions and their social media channels but were afraid to ask.  Or maybe you just didn’t know to ask.

But the reality today is that social media have emerged as a crucial communications outlet – and for some generations they may be the most important way to communicate.

And yet the channels are so new.  Twitter started in 2006.  Facebook dates back to 2004.  Instagram was launched in 2010.  LinkedIn dates back 2003.

But for most credit unions it is safe to say their significant involvement in social media dates back maybe a handful of years.

And the media themselves evolve and change.  

That’s why you want to hear from Michelle Asher,  a marketing manager with a specific focus on social media at ENT, the nation’s 25th largest credit union with assets of $6.7 billion.

Asher is the first fulltime manager for social media at ENT but she came to the job with 25 years of experience in public relations and communications.

In the podcast she talks about the learning curve involved in joining the credit union industry – not so hard at ENT, she says, because there are many knowledgeable, helpful staff.  She also talks about when and how legal and compliance weigh in on her content.

Along the way, Asher talks about a social media policy for employees – and know that there are times and places where an employee post can bring risks to a credit inion, even when the post is on an employee’s personal account.  If you haven’t thought about that issue, now is the time.

We also find out how the various social media channels differ – and what works on Facebook might fail on both LinkedIn and Twitter.  That’s why professionals do not post the same content on multiple channels.  Who knew?

Of course new channels keep emerging – think Tik Tok and ENT is not presently on it.  Asher tells why.

This is an approachable conversation – but it has plenty of content both for credit unions with well oiled social media programs and those that are just dabbling in it.

Listen up.

Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com

And like this podcast on whatever service you use to stream it. That matters.

Find out more about CU2.0 and the digital transformation of credit unions here. It’s a journey every credit union needs to take. Pronto.

CU 2.0 Podcast Episode 150 Vince Bezemer on Self-Directed Banking

 File this under trends that will rock the ground beneath your feet.  The next wave in financial services will be self-direction, says Vince Bezemer, head of strategy at Backbase, whom you know from CU 2.0 Podcast Episode 110 (and the companion, 111, with Wildfire Credit Union, a Backbase customer).

Now Bezemer is back with a big message: members no longer want you to tell them how to do what they want to do.  You can’t offer 90% account origination online but in the last mile insist a branch visit is key.

In a similar vein, the money centers banks no longer will be able to bully customers into using digital solutions when what they want is high touch analog.

There’s a revolution coming, warns Bezemer, and the FIs that thrive will be the ones that get the message that today’s member calls the shots.

And for the FIs that resist this, there’s the reality that at least some FIs already have heard this message and are charging ahead.

For credit unions, Bezemer’s message is that it’s not enough the digitize, say, 25% of your products and tell members that for the rest, come to the branch.,

It’s something of a different challenge from that facing the mega banks, where cost cutting and branch closures are accelerating a drive to push digital.

Wherever you are on the digital-analog continuum, there are warnings to be had in this podcast – and action steps to take.  But this isn’t a stern lecture, it’s a breezy, fast, fun talk about what financial services need to look like soon, like tomorrow.

Listen up.

Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com

And like this podcast on whatever service you use to stream it. That matters.

Find out more about CU2.0 and the digital transformation of credit unions here. It’s a journey every credit union needs to take. Pronto.

CU 2.0 Podcast Episode 149 Samira Rajan Brooklyn Cooperative Credit Union and Economic Inequality

by Robert McGarvey

It was the members’ personal stories that hooked Samira Rajan early in her employment at what then was known as the Bushwick Cooperative and now is the Brooklyn Cooperative. When she started there it was in 2001 as a volunteer via AmeriCorp Vista in 2001 when the recently founded credit union had assets of $299,000, four employees (including her), and a membership of under 1000.

Rajan has been there ever since. Today it has assets of $50 million, 2600 members, 16 employees, and two branches (one in Bushwick, the other in Bedford-Stuyvesant).

As for those stories, Rajan spent her early years at the institution as the loan officer and the stories she heard were from this member as to why she needed a $10,000 loan for her business, or from that member on why he needed a $5000 home improvement loan. These are stories about hopes and dreams and Rajan found it exciting to think about making dreams come true and also protecting the credit union’s solvency.

As for how she wound up at the credit union in the first place, listen to the podcast. You need to hear the story from her but I will tell you it involves a bachelor’s degree at Bryn Mawr where she doubled majored in economics and Spanish (and the Spanish matters in Bushwick where over half the residents are Latino). She then worked as an economist at the Federal Reserve in New York. But she got restless, she wanted to see if financial services could in fact help address economic inequalities. So she went to Harvard and earned a master’s degree in public policy at the Kennedy School.

Flashback to 2001 when she earned that degree and she was back home in New York, the economy was sluggish, New York City was still recovering from 9/11, and she heard about this start up credit union in Bushwick and decided to check it out.

Next thing she knew she was a volunteer and soon that became a staff job.

In 2008 she became CEO.

In this podcast you will hear about the day to day challenge of keeping a small credit union vital, about the help Brooklyn Cooperative has gotten (or not gotten) from large banks and credit unions, and why it matters to be a CDFI, a community development financial institution.

Related podcasts mentioned in this one include CU 2.0 Podcast #15 with Cathie Mahon, CEO of Inclusiv. 

Also listen to CU 2.0 Podcast #37 with Cliff Rosenthal, a pioneer in the CDFI world.

And Luis Pastor at Latino Community Credit Union in Durham.

Listen up.

Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com

And like this podcast on whatever service you use to stream it. That matters.

Find out more about CU2.0 and the digital transformation of credit unions here. It’s a journey every credit union needs to take. Pronto.

The 9% Solution: Growing Credit Unions by Banking on the Unbanked

by Robert McGarvey

A new report from the CFPB, “Consumer use of of payday, auto title and pawn loans,” underlines the magnitude of this issue. Nine percent of unbanked consumers are habitual users of high interest, high fee loans.

But that market size also gives credit unions—especially CDFI institutions with their overt community development focus but, really, just all about all credit unions with an active retail arm—a shiny, bright new member target that just may welcome attention from a credit union.

9% Is a Lot of People

That’s millions of consumers who may repay a helping hand with real loyalty.

How much loyalty? Samira Rajan, CEO of the $60 million Brooklyn Cooperative Credit Union, told us about a member whose loan had gone into default when she was deported. But flashforward a few months and that member was now in Arizona and she resumed paying on the loan.

(Hear the Rajan podcast with many, similar stories here.)

Keep reading here

CU 2.0 Podcast Episode 148 Cathi Kim on Capitalizing Your Small Credit Union

by Robert McGarvey

Cathi Kim’s job title at Inclusiv, a trade association for community development credit unions, tells you why you need to listen to her. She’s Director of Inclusiv/Capital which means her focus is on finding ways for community development credit unions, often very small, to bring in new capital, which can come from a range of places – government programs, big credit unions, foundations, the list goes on.

How can the CEO of a small CDCU find out about these capital sources? Probably she/he can’t because there are only so many hours in the day and usually leadership in a CDCU wears many hats and a chunk of time to research funding possibilities just is hard to come by.

That’s why Cathi Kim has to be in your contact list. Here’s how Inclusiv describes her job duties: “Her role includes leading underwriting, market analysis and strategy development, advising on credit union regulations, business planning, and impact design to help credit unions strengthen their double bottom line of financial growth and community impact.”

Understand, too, that Kim believes there’s increasing interest in – and support for – purpose driven institutions and that, definitionally, is what a CDCU is. It’s there to make a difference in its community and, according to Kim, there are many organizations that want to lend a helping hand.

Some have been writing the obituaries for America’s small credit unions. Cathi Kim is about proving those notices are, shall we say, premature. There is plenty of life in front of the nation’s small CDCUs – if they grab the helping hands that are out there.

For a broader view of Inclusiv, listen to CU 2.0 Podcast #15 with Cathie Mahon, CEO of Inclusiv.

Also listen to CU 2.0 Podcast #37 with Cliff Rosenthal, a pioneer in the CDFI world.

Listen up.

Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com

And like this podcast on whatever service you use to stream it. That matters.

Find out more about CU2.0 and the digital transformation of credit unions here. It’s a journey every credit union needs to take. Pronto.