Immobile mobile banking: Stuck in the mud
by Robert McGarvey
How many of your members do most of their banking via a mobile app?
How many should?
Milestones to remember before answering:
- iPhone introduced June 2007
- SMS banking via phone debuted in Europe 1999
- Mobile banking smartphone apps take off in 2010
We are 20 years into the banking by mobile revolution and 10 years into the banking by smart app revolution so tell me this: why do roughly half of us not use a mobile banking app, according to a 2018 Harland Clarke report.
About half plain never use the thing. Never.