CU 2.0 Podcast Episode 79 Dan Mayfield LeveragePoint on Cannabis and Credit Unions

Welcome to Up in Smoke, Part 4 – credit unions and weed.

Buckle up. Dan Mayfield, public affairs director at LeveragePoint, a strategic communications firm in Albuquerque NM, will be our guide in this podcast to the cannabis business in New Mexico. 

Cash, public safety, and a $130 million dollar annual business take. That’s legal marijuana in New Mexico — and right now credit unions are scrambling to help serve this market.

LeveragePoint has a ringside seat and that’s because it is wholly owned by the Credit Union Association of New Mexico.

You heard that right.

That also means it’s playing a key role in setting up the CU Cannabiz show in Chicago in April and Mayfield offers more details on that in this podcast.

Up in Smoke Part 1 here, Part 2 here, Part 3 here.

Part 3 is a podcast with Paul Stull, CEO of the Credit Union Association of New Mexico.

What’s important here is that cannabis is a potentially huge market for credit unions. It has risks, sure.

But it has a grand upside.

Here all about all sides in this podcast.  It’s a fast ride.

Listen here

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Find out more about CU2.0 and the digital transformation of credit unions here. It’s a journey every credit union needs to take. Pronto